Online stores and physical stores are two different businesses, which both require to use different tools in order to attract new customers. In e-commerce a shopper cannot touch or try a product before they buy it, so they have to trust other factors. For this reason, eBay created reviews and product ratings on eBay. It helps shoppers to more easily identify each product and trust their seller. Luckily, there are a few tips which can improve your performance. In this article, we will explain how to get the best product ratings on eBay.
Facts about product ratings on eBay
Where can you find them?
As mentioned before, product ratings on eBay help your customer to better evaluate both you and your product. Which means that it directly affects the number of your sales. To see detailed seller ratings, you have to go to feedback profile by selecting the number in brackets next to the username.
How are they calculated?
Seller’s feedback score is displayed as a percentage, beneath the username. For example, if a seller’s score is 99.5%, that means that 99.5% of the buyers who left feedback for that seller had a positive experience. Near that number is another – eBay star rating. Which shows how many shoppers left their feedback. It is a five-star system, 1 star is the lowest rating and 5 stars are the highest.
Which areas are rated?
- Shipping time
- Shipping and handling charges
- Item description
To create a convenient and clear feedback, each shopper has up to 60 days after the transaction. Such timeframe helps evaluate each of the four different rating sections.
How product ratings on eBay work?
One of the most important things which each online seller should know is that products ratings on eBay are linked. In other words, it is a common practice that sellers have competitors ratings. It happens because eBay links similar products. Additionally, similar products get the same ratings. In other words, if you perfectly fulfil your customer’s order and they give you 5 stars, all similar products on eBay get the same feedback. In the same manner, if a similar listed product has a lower rating, most likely you will get it too.
How to get the best product ratings on eBay?
As mentioned before, similar products get the same ratings. To avoid reputation decrease, you need to stand out from the crowd. The easiest way to exclude your product from the existing eBay catalogue is by creating a listing. This protects your product from any ambiguity about its identity. Another major step is to fill all the possible details about your product. Also, avoid copying manufacturer product description. Try to add all relevant item specifics.
Another key thing is to be the best in the market. In other words, create a perfect workflow for all your orders. In this case, you will always get positive product ratings on eBay. Also, you won’t be bothered about your competitors and their ratings. In order to do that, you should consider using third-party help. Multiorders order management software creates a system where you can ship your orders with a few clicks.
- Inventory management – an adjustable inventory system, auto-syncs all changes made in Multiorders. The time-efficient way to modify stock-levels, pricing, etc.
- All shipping carriers – integrations with all of the most popular shipping carriers. As soon as you receive an order, click on the chosen shipping company and Multiorder will do the rest.
- Tracking numbers & print labels – it automatically adds tracking information to each eBay marketplace and additionally informs your customer
- Multiple eBay accounts – Multiorders allows you to connect different eBay accounts and control them all from a single place.
Senior Copywriter at Multiorders