One of the most important parts of e-commerce business is to be visible on the Internet. Either selling on different marketplaces or owning your own website, it is important that it shows up in search results. To ensure yourself that, you need to fit the right SEO requirements. SEO - search engine optimisation, which directly affects the quantity and quality of traffic to your website. It shows results in organic and natural search results. Fortunately, to help you to figure it out, we created this article with Top 10 SEO tips for online stores.
Firstly, before starting to change the whole marketplace content, check your shop’s availability. Having a Mobile App will increase your Internet traffic! For example, Google is giving preference to sites that are mobile friendly. Also, there are more mobile Internet users than desktop Internet users. In 2017 there were 3.5 billion global mobile Internet users. In addition to this, 90 percent of the time spent on mobile devices is spent on apps. Creating a Mobile App will be great for your SEO levels, and helps to make use of all the Mobile Internet users.
2. Avoid duplicate content
The content issue should stand in the first lines of all SEO tips for online stores. Repeated content is a killer for your search engines. While it is common that many online resellers sell similar inventory and upload the same product descriptions and lists. If you are doing it in the same “copy-paste” method, it will be lost to the search engine. Duplicated content will not bring you good SEO results.
The interesting part of SEO tips for online sellers is that the images in your marketplace are indexed by Google. In other words, they are a supplementary part of your SEO. Not to mention, that it will be ranked only if you added the right ALT tag. It is a small text, which appears near your picture. Also, it helps your user understand what you wanted to show them. You need to use e-commerce related keywords for each image on your website.
4. Marketplace description
As mentioned before you need to avoid repeating content. It works the same way with each of your marketplace descriptions. If you are using a few different sales channels, try to use different content for them. Also, keep in mind that the longer the description is, the higher it stands. According to SEO, you need to write a longer marketplace description.
Despite the content, automate those multiple marketplaces. Multiorders order management software allows you to connect multiple sales channels, and ship orders with all of the most popular shipping carriers. All data is auto-synced in a single system. This allows you to complete your order fulfilment with a few clicks.
5. Social Media
Do not forget to use the benefits of Social Media channels. Most likely if your post contains a link to your store it might improve your SEO. Another important thing is to have a Social Media content strategy which includes consistency. Most importantly, use quality content that’s related to the products or services you sell. This not only adds additional value for your customers but also improves your search engine ranking.
6. Unique Product description
As mentioned before, unique content is key to successful SEO, especially when we are talking about reselling. In online business, most of your competitors sell similar or sometimes even the same products. In this case it might even include the same manufacturer’s product description. If you simply “copy-paste” that content to your listings, you should understand that search engines won’t distinguish your marketplace. Re-writing them is one of the best SEO tips for online stores.
This is the thing, which will definitely bring you attention from customers and help your searching engine rankings. While creating content use as much short and attractive phrases as possible. Words like “free shipping” usually draw customer’s attention, and are usually used in all kinds of searches.
8. Add links
One of 10 best SEO tips is to use links - internal and outbound links. Not only is it great for your SEO ranks, it also helps point at exact parts of a marketplace or similar content. Also, there is a specific way, how links should be added. Such phrases as “click here” or “read more” are only lowering your SEO levels. Instead of using them, simply add the link to a sentence, by simply marking the exact words.
9. Clean your inventory
Try to erase all empty places in your inventory. If you see that there are products which soon won’t be back in stock, delete them. It is better for SEO if you won’t leave any empty spots. An easy way to control different marketplaces and their inventories is with a Multiorders management software. It allows you to connect all sales channels, and control them in a single dashboard. The system has an adjustable inventory management system, which instantly transfers all changes to each marketplace. The time-efficient way to modify stock-levels, pricing, etc.
10. Separated categories
Another one of SEO tips for online stores is to not mix products from different categories. Keep category-based pages as individual homepages. They need their own keywords and content. Also, try to offer category-level navigation. Categories are an important part for both: your customers and your SEO.