Each online seller has to think about their customers, especially in eBay case, when there are more than 171 million shoppers. Despite the fact, that you might think that your items and services are incomparable, you could always find many competitors by your side. eBay has more than 250 million classified users and a big part of them might already have more competitive advantages than you, such as – better eBay listings. That is one of the most important and specific this sales channel’s part. For this reason, we are going to educate and offer you 7 useful tips on how to improve your eBay listings.
1. eBay listing – pictures
The first thing that your customer will see is the picture of your item. That is why you have to pay attention to quality. Choose a large size picture and if there is a possibility to try to upload your own made photos. It will help you to stand out from the crowd. Also, do not forget that eBay allows to upload up to 12 pictures. Take all advantage of it! The best strategy is to add 8 to 12 photos. In that way, it is easier for the customer to figure out whether the item is suitable or not, also this will definitely become your competitive advantage. Do not forget:
- Quality
- From 8 to 12 pictures
- Unique photos
2. Pricing and shipping
It is important for each online seller to add the reasonable pricing. In other words, measure the fees on eBay listing, also what profit you will gain. When these numbers are estimated try to offer the most competitive pricing. Also, provide customers with a reasonable shipping quote. If it is possible, add a free shipping, because it would definitely boost your sales. To get the best shipping rates, try to use a management software Multiorders, which has integrations with all shipping carriers. Also, the system automatically adds tracking information to each eBay account and additionally informs your customer. In this way, you will get the best shipping quotes and automated shipping. Carefully set:
- Competitive pricing
- Reasonable shipping cost
3. eBay listing description – keywords
It is very important to use the right keywords in your eBay listings. Look for phrases which customer would add in a search bar. Also, use individual words. It has to be clear and convenient. If you succeed in eBay listing description, then your products will show up in many searches, which affects your visibility. Use:
- Common phrases
- Individual words
4. List new item each day
One of the best eBay listing hack, which extremely boosts your listings. Each time you add a new item, it is named as “newly listed” and improves your position. On the other hand, keep in mind that it doesn’t count on relisting unsold items. It has to be a new product added to your inventory. This trick will take your listing in the first places. Try to:
- Update your eBay listings with a new products
- Seek for “newly listed” status
5. eBay seller performance
All online sellers always have to take care of their reputation. In such marketplace, as eBay, it is one of the most important things which directly affects your sales. Customers will always read your reviews before they buy your goods. To have the best eBay seller performance you have to make sure that there are no late shipments and you have a perfect customer service. To make it possible, automate your business with a third-party help. Multiorders automatically uploads tracking number, allows printing labels in bulk and ship with all shipping carriers. Also, it allows to connect multiple eBay accounts and control them all through an adjustable Multiorders inventory management system. It is a time-efficient way to change stock-levels, pricing, etc. without switching from one account to another. Eliminate time-draining tasks and improve your eBay seller performance. Pay attention to:
- Customer service
- Estimated delivery time
6. Longer return policy
Most likely you already know it, but it is important to not forget that eBay guarantees return to each customer. In this case, you have to be prepared to have a returns policy. The thing is that, if you, for example, set 30 days return terms, it will definitely escalate your sales. That way you will stand out from your competitors and gain more customer trust. Take care of:
- Clear return policy
- Longer return possibility
7. Complete all specifics in your eBay listings
To make your eBay listing even more visible, you need to make it more understandable. Filling all item specifics will definitely help to look trustworthy. Try to describe each item without passing any specifications. This thing works in the same way as a picture, it directly helps your customer to better evaluate your product. Fill in:
- All item specifics
- Clear and understandable content
