What is order management?
To put it simply, order management is a process of efficient fulfillment and sales order tracking. In this process, you will find salespeople, suppliers and other necessary components to create a great customer experience.
For instance, you sell home robotics. The sales order management would start the minute your customer places an order for a robot vacuum. Then it continues through the fulfilment and shipping departments. However, it doesn’t stop there. You also need to track the delivery. Finally, you need to get feedback from your customer after the delivery.
By managing inventory and orders at the same time, you will reach much better results and always restock on time.
Keeping a record of your customers’ satisfaction rate and order history may not seem important. However, this idea is misleading. Keeping customer order history is essential for your aftersales support and promotional activities. So, as you can see, order management is a complex of multiple processes.