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Every Etsy store owner must create a marketing strategy to attract new customers. One of the least used ways to do it is marketing via email. That is why you will gain a competitive advantage when you connect your Etsy store and Mailchimp. It will help you increase profit and broaden customer reach. Especially when some small businesses may assume that customers will come without additional effort.

Email marketing can significantly increase your customer engagement rate and remind about existing offers. Most importantly, people can return back to your store whenever they please.

Connect Etsy and MailChimp

To create a successful email marketing campaign we strongly advise you to use MailChimp, the award-winning email marketing guru. When you have an account in MailChimp, you can easily integrate it with Multiorders software. In the next section, we will explain how to connect Etsy and MailChimp accounts.

Etsy integration

First of all, you must integrate your Etsy shop to Multiorders. Follow the steps below for that.

  1. Log in to your Multiorders account.Login Screenshot Multiorders
  2. Go to Integrations and find the Etsy icon. Click on it.Etsy Integration Icon Screenshot Multiorders
  3. Fill in your store display name and click Connect.Integrate Etsy Screemshot Multiorders
  4. You will be redirected to Etsy. Sign in to your account.Etsy sign in page screen shot Multiorders integrations guide
  5. In the next window, click Allow Access.Etsy an application would like to connect to your account allow access Multiorders integrations guide

Once you click on it, you will be redirected back to Multiorders with your integration working.

MailChimp integration

Before you integrate Mailchimp make sure that you already have an existing account. Only then, follow the steps below to complete the integration to connect Etsy and MailChimp.

  1. Go to Integrations and find the Mailchimp icon. Click on it.MailChimp Integration Icon Screenshot Multiorders
  2. Fill in the display name and click Connect.Available-Mailchimp-integration-Automatically-update-newsletter-lists
  3. Log in to MailChimp.Mailchimp Login Redirect Screenshot Multiorders

That is it. This is all it takes to connect Etsy and Mailchimp.

What does Mailchimp do?

When you connect Etsy and Mailchimp you can create email marketing lists and send numerous emails to your customers. Normally, when you send hundreds of emails from your own email account, it can get a ban due to spam regulations. However,  MailChimp enables you to complete this action without any negative consequences.

Furthermore, Multiorders allows you to create various marketing lists based on your separate stores. Whenever a customer purchases an item, a customer file is created. Consequently, the same information is automatically created and stored on Mailchimp's software. Therefore, whenever you need to send out an email offer, you will already have the marketing list waiting for you.




Goda Jurgaityte
Goda Jurgaityte |

Senior Copywriter at Multiorders. Goda is a writer, marketer and lead of the e-commerce blog for ambitious entrepreneurs. Being on top of e-commerce news allows her to teach you how to grow an audience, manage your store or start an online business. The best business advice has inspired hundreds of small business owners, and some of the biggest brands in commerce, to start and grow their business.