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Shopify and eBay are two completely different animals in the e-commerce ecosystem. Therefore their target audiences are separate for the most part. In order to make the most off of their potential, you either have already, or at least should consider selling on both platforms. However, this approach comes with another problem - how do you sync eBay and Shopify.

First things first, let's look at how are both platforms different. On one you basically compete against other merchants on equal ground. Everyone on eBay gets the same platform with equal rules and try to make the best of it. On the other hand there's Shopify. Here you get much more freedom to customise as you wish. You also get to make your own rules.

Since both platforms are so different, they require different strategies to be successful, so you shouldn't waste time on menial tasks. For example, according to Adam Pearce from Blend Commerce, when you open a Shopify store:

with so much competition in the online marketplace, it's essential to ensure that your Shopify store development, design, and marketing are strictly aligned to your target market.

Instead, you should focus on adapting your stores to each marketplace. This is where Multiorders comes in. Since you can sync eBay and Shopify, a lot of routine duties are automated or dissapear altogether.

Multichannel Selling Multiorders connect Houzz Manomano Shopify Ebay, Etsy Amazon to Multiorders Shipping Management Software ecommerce

How to sync eBay and Shopify?

For starters, you need to have a Multiorders account. Since there's a free trial that doesn't require any billing details to sign up, you can just create one. Afterwards, you need to add your stores to the system. Let's start with eBay. We've made it as easy and intuitive as possible, but just in case, you can use this guide.

Once eBay is done, to integrate Shopify, follow this guide. We consider it best practice to add your larger shop first. One more thing to keep in mind is that when you're adding any subsequent stores, you need to check the box that says “merge products with identical SKU’. This way, the system will sync your eBay and Shopify (or any other) stores automatically.

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Why Multiorders inventory management software?

The ability to sync eBay and Shopify is just one of the features Multiorders has to offer. There are many more to simplify and streamline your business management. For example, you can add multiple shipping carrier accounts.

This way, you get the freedom to choose from the best available shipping rates for each product you need to send to your customers. After you've chosen the carrier best suited for your current shipment, it only takes two clicks to print a shipping label.

To go one step further, if you don't have your own storage, you can use Amazon MCF to fulfill all your orders. Just add your Amazon account and choose MCF as your shipping method. To save on packaging and postage, you can also merge orders that are going to the same shipping address.

When your business inevitably expands, there's no limit to how many new users you can add to your account. The same goes for marketplace and shipping carrier integrations. Whenever you need to expand, the sky is the limit.




Goda Jurgaityte
Goda Jurgaityte |

Senior Copywriter at Multiorders. Goda is a writer, marketer and lead of the e-commerce blog for ambitious entrepreneurs. Being on top of e-commerce news allows her to teach you how to grow an audience, manage your store or start an online business. The best business advice has inspired hundreds of small business owners, and some of the biggest brands in commerce, to start and grow their business.