Did you ever think about the benefits of being small? Each small business owner should know that they could overcome any sales obstacle as easily as the billionaire businesses. You just need to make use of the right tips that will lead to e-commerce success. In the business where you cannot physically check the company size, all brands have the same chances. For this reason, this article will guide you through the TOP 5 tips on how to achieve e-commerce success as a small business owner.
TOP 5 things on how to achieve e-commerce success
1. Business Strategy
The first thing that each online seller should do is to create their business strategy. Do not try to achieve e-commerce success without having a plan on how to do it. Because usually, just wanting something is not enough. You need a business strategy on how to attract new customers. So, carefully examine and evaluate your product. Know your biggest weaknesses and advantages. Then it is crucial to find your competitors and check how they are doing. It does not matter how big they are, you still have a chance to beat them if you’re cautious with your research. Also, it is important to evaluate your possible costs for products, shipping rates, etc. You need all this information to have your key things which will help you attract new customers. So, take your time to complete this step, because it will definitely help throughout your career.
TIP – Know how you will attract your customers
2. Small business = Big customer
Keep in mind that focusing on your customer is the shortest road to e-commerce success. Customer service is the place where you can outperform your competitors. The thing that helps improve it is changing your view on online business. Stop looking at it as only a hobby or not the main money source. Start thinking that you are already gaining millions from your business. With this point of view, you will pay more attention to your customers and orders. Customer service is important to all kinds of online sellers, even retailers or wholesalers. Try to provide the best treatment to your customers and they will become your brand ambassadors. In other words, they’ll leave good feedback, which will attract even more customers.
TIP – Think as a large business owner
3. Quality > Quantity
There are online sellers who think that owning many products will definitely bring them e-commerce success. The thing is that the world works in the opposite way. First of all, you need to focus on product quality. There is no worse thing than an unqualified small business. A high-quality product usually has a bigger upfront cost which additionally limits quantity. Despite that, it is always a better idea to have a smaller variation, but better quality.
TIP – Not as much as possible, but as high quality as possible
4. Mobile visitors
Always keep in mind that there is a whole new generation waiting for your products. This generation tends to be addicted to all kinds of technology. Also, more than 50 % of all people own a smartphone. So, you have to think about making your business mobile-friendly. Very often shoppers visit online stores on their way to work, gym, home, etc. Additionally, they shop through their mobile phones. For this reason, thinking about your mobile visitors will also become your competitive advantage. Create visual content which would be suitable for a small screen.
TIP – High-quality pictures and mobile friendly online store
5. Find the right software
There are multiple solutions to simplify online business, so as a small business owner you should definitely use them. It could help you work as fast as with a big team. An order management software could help you not only sell through multiple sales channels, but also do much more for you. Multiorders has integrations with all of the most popular sales channels and shipping carriers, so fulfilling orders takes only a few clicks. The system automatically adds tracking information to each marketplace and additionally, informs your customer. Also, Multiorders inventory is adjustable to each sales channel. In other words, all changes, which you make in www.multiorders.com will instantly appear on each e-shop. A time-efficient way to modify stock-levels, pricing, etc. With that kind of help, even a small business owner can easily achieve e-commerce success.
TIP – Choose a software which creates a single dashboard for all sales channels, all shipping carriers, inventory management and automates tracking numbers
Senior Copywriter at Multiorders