Did you know that there are more than 600.000 merchants in Shopify? With these numbers, it is obvious that most of them are your competitors and you need to find a way to stand out. In order to do that, first, you need to increase traffic to your Shopify store. With a larger number of visitors, you will definitely get more customers. There are many different ways how to do that, but unfortunately, many of them are a waste of money. For this reason, we prepared a summary of the best marketing strategies. In this article, you will find top 5 tactics to increase traffic to your Shopify store.
1. SEO optimization
The most obvious way to increase traffic to your Shopify store is to make it more visible. In other words, push it to the top results in Google rankings. Those online stores that have SEO friendly content are easier to find. Also, search engine optimization brings more qualified and brand loyal traffic. Your Shopify SEO should include the right titles and product descriptions. Also, all your pictures should have Alt text, which includes the relevant keywords. Another SEO tip about keywords, is to make them as long as possible. If you start using all of these suggestions, you should find your online shop in the top organic search results. As mentioned before, it will help increase traffic to your Shopify store.
2. Social media ad campaign
Did you ever think about your customers’ free time activities? Most of them, besides shopping online, also have accounts on multiple social media channels. So, it becomes the perfect place to promote your Shopify store! In other words, show your product and business to possible customers. Running a paid social media ad campaign allows you to reach a highly targeted audience. For example, paid Facebook Ads allow you to choose your perfect customer and target that right audience. Because they are highly customisable, social media ad campaigns help you increase traffic to your Shopify store.
3. Special offers
This method to increase traffic to your Shopify store is one of the fastest. You won’t need to spend much time developing this strategy, if you simply choose the right offer. In other words, sales and giveaways are always attractive to potential customers. You can do this with already trending products as well, so the effect will be even better. Also, you could create some kind of contest that includes sharing the message about your brand. This could be a great marketing trick if you use it wisely. Offering something to your customers is a kind gesture, also it is exciting for them to get or win something. That is why special offers are one of the fastest tactics to increase traffic to your Shopify store.
4. Multiple stores
It is always easier to focus on one specific type of work. Shopify stores work the same way. If you decide to sell products from completely different categories, think about creating separate stores for them. This way, you will have two different audiences, which need different marketing solutions. You can get all the analytics in a single dashboard, if you use an order and inventory management software, like Multiorders. You could see how each strategy helps you increase traffic to your Shopify store. Also, Multiorders offers you shipping with multiple shipping carriers and automated tracking numbers. Connect multiple Shopify stores and manage them all in one place.
5. Influencer marketing
Another great way to increase traffic to your Shopify store is with the help of influencers. In this way, you can easily attract new audiences and promote your brand. Also, in this case, you will build a relationship with your customers through the influencers. Bloggers and social media celebrities have already built their audience of loyal followers. So, inspiring them with your brand and products will lead them directly to your Shopify store. Investing in influencer marketing could help you create the right kind of audience and increase traffic to your Shopify store.