Desperate times call for desperate measures, which in the e-commerce world means that it’s time to consider help from useful articles. 2020 brought a lot to every business, and now it is crucial to take action in order for the consequences to not bite as much. In this article, you will find the best tips that will help you grow your e-commerce business.
How to grow your e-commerce business?
1. Use social media for sales
If you already do it then okay, just jump to the next tip, but if you don’t, please keep reading. When you have your online store for sales and social media channels only for brand awareness or the connection with your customers, you are missing a great sales approach. Imagine a situation where someone sees something interesting in their News Feed, but to find out how much this item costs or how to get it, they have to go to a different website. Instead of that, if you use tools like Instagram, your possible customer could buy that item without ever leaving the app. Trust me, it will save a lot of time for your customer and will urge them to purchase that item.
2. Make smart ads
Boosting your posts and creating ads is an excellent way to widen your audience and grow your e-commerce business, but it has to be done smart. Otherwise, you will end up wasting your budget and not getting any advantage from it. When you are creating an ad, think about a few things:
- the time when you should post it;
- demographic data (language, location, gender, etc.);
- previous visitor’s interactions;
- consistency of your ads.
It is essential to look after these four things. Also, you can create some kind of a calendar, where you can mark all your previous and future campaigns. That will help you keep track of your performance and better evaluate different approaches.
3. Show your users
One of the best ways to attract new customers in the e-commerce world is by having positive reviews. But with this step, I would like to encourage you to go further and offer you to also post user-generated content. In other words, if you are using social media channels, use your customers’ pictures! Of course, get their permission first and do not forget to mention them. This kind of approach will help you look more trustworthy and honest. Then, new customers will see not only the reviews but real life pictures, how others are happy with your products.
4. Retargeting strategy
Retargeting, which is also called remarketing, is when you show your ads to people who have already been on your website. Whenever someone is visiting your online store, it saves cookies (data about that visitor), so it is possible to target the same people one more time. The most convenient way to do it is by using Facebook Pixel, which automatically collects data based on your “Website Traffic”. Then, when you create an ad, simply choose the audience based on a pixel, and that’s it, you are retargeting people that already know you. It is a great way to reach the ones who were interested in your products but didn’t buy them for some kind of reason and then forgot about it. It is like a friendly reminder that helps you sell more.
5. Simplify the Checkout process
There is nothing more important than a simple way for your customers to give you money. If you create a complex checkout system, chances are that customers will change their mind in that very last step. To do that you could remove the need for people to sign in. Usually, that really shortens the whole checkout process and helps finish the sale faster. The option to check out as a guest for many users looks like a more straightforward method to buy. Also, you can mark which fields in customer and delivery information tabs are necessary. Then, clients could save their time and not reveal any information that is not essential.
6. Email marketing
Do not forget good and timeless tools, such as email marketing. Although this tool is not a novelty, in most cases, it still works great. Email marketing could be used on two different levels – for your loyal customers to encourage them to re-visit your store or to attract some new customers. To get the first database is easy, simply use the customers’ information that you already have from the checkouts. But to get new customers, you will need to offer something in order to get their contacts. For instance, you can create some kind of giveaway which requires visitors to leave an email address. Your email marketing campaigns may contain seasonal offers, discounts, new deals, product announcements, etc.
7. Translate your content
Translating your website content is a great way to reach a bigger audience. If now you have your product listings and everything else written in English, then, of course, a majority of possible customers will understand your site. But the chances are that somewhere in Spain or France, your product sales might be skyrocketing, but that audience is not reached because you have an English website. It is a tip that should be considered, but at first, you should evaluate which countries might be interested in your store. To do that you should at first, see where your existing customers are based, and then do some test posts or ads to see how they are performing in different regions.