Online sellers who work with one of the most popular sales channels - Amazon, should take all the advantages they can get from it. However, this marketplace not only offers you a great number of users, but also creates a fiercely competitive environment. Not to mention, the situations of plagiarism, when other sellers try to rip-off your branding idea. For this reason, the marketplace created Amazon brand registry. Its main function is to safeguard you from copies of your product, but it also gives you other advantages. In this article, you will find out how Amazon brand registry works and what benefits you can get from it.
The new version of the Amazon brand registry
You can call it new, or simply Amazon brand registry 2.0. This version was released in March of 2017 and was a great improvement over the older version. The main difference between them is that it provides online sellers with a few more benefits. Also, it allows greater protection from fraudulent competitors. Additionally, it has features which improve search for violations, allows reporting and offers effective support.
- Providing greater protection
- Providing more support
- Easier to find ID offenders
What do you need to apply for the Amazon brand registry?
First of all, you have to legally own your intellectual property. In other words, get an active registered trademark. They can be issued by government trademark offices in the US, Brazil, Canada, Mexico, Japan, Australia, France, India, Germany, Spain, Italy, The EU and the UK. It must be in the form of text-based mark or an image-based mark with letters, numbers or words. Finally, after taking care of this, you can provide the following information for your Amazon brand registry:
- The brand name which has an active trademark
- Trademark number
- A list of product categories in which it should be listed
- A list of countries where products are manufactured and distributed
What are the benefits of Amazon brand registry?
Proactive brand protection
As mentioned before, the main purpose of Amazon brand registry is to protect your brand. In other words, it is prevention and protection for your intellectual property. To make it work, you have to provide as much information as possible. First, add the image of your logo, which has a trademark, and countries where you distribute your products. This way, if there is the same logo selling in other countries, which you didn’t select, they will accuse that account of fraud. Furthermore, the same applies if there are the same trademarks or same listings which are already listed.
Amazon brand registry support
Registered brands have access to an effective support team. Amazon has a global team which is available 24 hours per day and 7 days a week. Also, they promise that they address any claim of fraud within four hours. To make it happen, they created a team of over 300 employees in the US. In addition to this, they quickly solve all claims of infringement and counterfeit.
Another benefit of the Amazon brand registry is getting more control over your brand. The main reason for this is that Amazon registers you as a brand owner. This means that Amazon treats all other similar products as knockoffs. Also, when you complete the Amazon brand registry, you get access to Amazon Stores, Headline search ads and Enhanced brand content. Besides that, they often approve you in a particular product category after your brand registration.
How to manage the orders of your Amazon brand?
Since you know about the way how to get more benefits of Amazon brand registry, you should also learn about the cost-efficient way to run a business. Multiorders created a solution which fulfils your Amazon orders four times faster. With multiple integrations you can ship your goods with any shipping company and control everything from a single dashboard. Simply click on the chosen shipping company's logo and Multiorders will automatically update tracking numbers to Amazon.
- Inventory management
- All shipping carriers
- Single dashboard
- Tracking numbers & label printing