Obviously, having a large follower base is something every store owner wishes for. A large follower base means more people get to know about your products and any updates you make immediately. But, to get Etsy followers you need to put in some work. Etsy is a competitive market, and to make sure you have more exposure, there are a few steps you can take.
How to get Etsy followers
Social media
Surely, you’ve heard this time and time again, but it cannot be stressed enough. Social networking platforms are your most powerful marketing tool. Employ as many platforms as you can. Also, make sure to maintain a daily presence on all of them. Instagram, Facebook and Pinterest are the most effective platforms for Etsy products. Make sure to post at least three posts a day. The posts reach your followers, and then pass onto their connections who can come to your store. Thus, your follower base will increase if you just maintain a regular social media presence.
Smart Hashtags
Generic hashtags will only get you so far. If you’re using simple hashtags, your product will just be one of the thousands that come up in the search. However, if you use specific hashtags, you’re going to be able to reach a potential buyer easily. Think from a customer’s perspective. You are already aware of what type of customers prefer your listings the most. Try to use hashtags that they will use when searching for a product. Make sure to use as many hashtags as possible, because the more search word possibilities you provide, the more probability for someone to find your store.
Interact with customers
Give back to the community to receive more. Blogs are a great way to get people’s attention. Interacting with customers is a great way to get Etsy followers. They don’t necessarily have to be about your store or your products. Write about the common topics and questions in your community. When people are looking for a solution, they will come across your website and this can lead them to your store. If they like what they see, they are going to stay. You can also join communities related to your business, be an active member and share your insight. Be friendly, answer customer queries, respond to comments, etc.
